Wells Fargo Bank was looking to build business by incrementally increasing sales of their family of financial products to new and existing customers. They understood their biggest opportunity was to reach and resonate with a younger, upward mobile, urban consumer demographic.

A variety of kiosk concepts were explored for installation in select Wells Fargo urban banking locations. These free-standing information delivery units merchandised ancillary financial products in a way that artfully presented complex messaging, communicated value-added services and products, supported Wells' core services, and helped to energize the Wells Fargo brand among this key audience.