The Signatoré pen store was a strategically crafted retail environment designed to appeal to a discerning clientele. Located in high-profile up-market malls in the San Francisco Bay Area, the goal was to project the same quality and elegance associated with the fine writing instruments they sell.

Naming, graphic identity, store front and interior layout, signage, merchandising and lighting all were developed and carefully choreographed by the Anza team to deliver a unique, stately, and cohesive brand message—even down to the custom light sconces suggestive of a fountain pen nib.