Mako’s was a comprehensive convenience store branding concept developed for Mid-Pacific Oil and recently implemented in the Hawaiian market. The design work—which included naming, graphic identity, store layout and décor, interior and exterior signage, POP, and select packaging—was positioned to appeal to a young male demographic that craved large portions of traditional C-store fare at a value price

The “surf bum” décor vernacular that was built around the hip Mako shark character, was selected over four competing concepts, and brought this branding system together in a fun, energetic, youthful, and cohesive manner.